Pay Per Click advertising is a form of advertising where if you are an advertiser, you pay for each click to your website or if you have a mobile app or something. Every single click you are driving, you are paying for each click. You don’t pay for impressions or you don’t pay for anything like that, you’re paying for clicks specifically. Google ads are one of the well-known pay-per-click advertising networks along with Bing ads. 

It is a method of online marketing where you can place ads in strategic places online and pay a fee only when the ads are clicked by visitors. It is a way of buying visitors rather than attracting them organically. Instagram, Facebook, Twitter, and even Pinterest have options for paid advertising. On the top of social media pages, you will notice ads placed in strategic places on all kinds of websites all over the internet. This is the world of PPC.

Keywords of PPC

  • CPC – every time a user clicks on any of these ads the advertiser pays a specified fee this fee is called Cost Per Click (CPC)
  • CPM – it stands for Cost Per thousand Impression and applies to display and video ads only. CPM is based on impressions alone, you are literally buying the right to show your ads a thousand times regardless of how many times it is clicked.

PPC advertising is extremely targeted. You can choose precisely who to show your ads to based on location, keywords, interest, age, gender, or even the type of device. Instead of wasting your time and money on mass marketing, you are advertising your goods and services directly to the people who are most likely to be interested in what you offer.  You can adjust your ads for people who have already visited your website. This type of PP advertising is called  Re-targeting.

Do you want to market your business through PPC? Then you are at the right site. Tarifa offers this as well. Contact us for further details.


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